every day we carry water. up one thousand digital steps, we push against the entropy and the apathy that is just as much part of our nature and the natural world around us as this drive to survive, to thrive, and to conquer. we are the digital monks, putting in our creative reps until they no longer encumber us. until they are so second nature that we can’t imagine a life without them. so that when the life we chose adds complexity, we are ready. our creative muscles no longer too weak to bear the load that we desire to carry. so that we can enjoy the work. and succeed.

that is why we blog. my crew and i. the why behind the what. every day we discuss one thing. sometimes two. because it is a part of the process. and it’s a process we chose to be a part of. because we have big dreams, and we chose to be ready for them when they find us. because they always find us, but it’s up to us to recognize when they’ve arrived, and to be ready to pick them up and carry them.