i’m questioning my yelp decision. it’s costing me way more than the other avenues that i’m using for booking, and the margins are a lot tighter. like i know that i am still turning a profit this month, but just barely. and only if all of the future bookings i have on the calendar come through. i’m nervous.

i get why i did it. why i set myself on this path and why i chose to take a chance on the yelp ads. long-term, the rationale seems strong to me. get yelp reviews, build from acquisitive to organic growth. but damn if i don’t wonder whether i’d be better off not wasting my time.

its not like i am getting paid more per job through yelp than i am through thumbtack. every day i think about throwing in the towel. plugging the wound to stop the bleeding. i am still ahead and getting less so by the day.

but i refuse to let myself do that. why?

well, number one, this isn’t a get rich quick scheme and it’s not meant to be an overnight success story. two, if my recent interactions with other pros that stick to the one or two channels they’ve gotten comfortably rutted into have taught me anything, it’s that without diversification, there is greater potential for devastation. and three, who knows where the seeds i’m planting now will find fertile soil and take roots?

because of yelp, and the clients it is bringing me, my work will begin to find its way into the lives of people all over the world. who knows what could come of that?

today, i needed to remind myself to hold steady. to keep the faith and carry on.